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Website is Ready – What’s the Next Step?

Your website is created and everything is set up. So what comes next? The next step is to find keywords and start writing content. But nowadays, many paid tools have come into the market, which confuses people about where to start keyword research and what the process actually is.

Today, we are going to talk about that. I won’t be using any paid tools. In my starting days, I used to do keyword research through simple methods using three tools. I’m going to explain that same simple process so you can easily do keyword research for your new website.

Let’s not waste any time and get straight into it.

Step 1: Select a Niche

The first step is to select a niche. On the screen, you might see five niches that I had already found earlier. Now, we randomly pick one and see which niche we get.

So, we got the Beauty niche.

Now let’s see what we can do with it. Beauty is a very broad niche (macro niche), which means it includes many topics like eye makeup, general makeup, skincare, product reviews, and more.

Instead of creating a complete beauty website, it is better to choose a micro niche and then do topic research on that. In macro niches like beauty, you’ll find many topics easily without much research. But in a micro niche, keyword research becomes slightly difficult because it requires deeper research.

So here, we choose Skincare as our micro niche and will do keyword research based on this.

Step 2: Find Your Seed Keyword

Now, you need to find a seed keyword. A seed keyword is the main topic you are going to write about.

Since our niche is skincare, our seed keyword will be “skincare.”

Now, go to Google and search this keyword in two ways:

  1. Long-tail sentences
  2. Short-tail keywords

For example:

  1. Long-tail: “voice skincare” (or any extended query)
  2. Short-tail: “skincare”

When you search, you’ll see many autocomplete suggestions. These are your potential keywords and topics.

Make a list of all these topics.

You can also try different variations by typing what comes to your mind related to skincare and see what people are searching for.

Small Trick

Type “skincare” and then add letters A to Z one by one (like skincare a, skincare b, skincare c…). Google will show autocomplete suggestions for each, giving you a lot of keyword ideas.

Once you collect all keywords from Google autocomplete, make a list and keep them aside.

Step 3: Find Keywords Through Competitor Websites

Now comes the second method—finding keywords through competitor websites.

First, search the topics you found on Google. Then install an extension called Keywords Everywhere (it is free initially).

When you search any topic, it will show:

  1. Search volume
  2. Domain authority of ranking websites
  3. Other important details

Now, find websites that are ranking but have low domain authority. These are your competitors.

Take those websites and put them into tools like:

  1. Ubersuggest
  2. Ahrefs
  3. SEMrush
  4. Moz

Then scrape their topics (collect the keywords they are targeting).

You can repeat this process for multiple websites.

If you feel stuck and don’t know how many websites to analyze, you can use platforms like:

  1. site-like.org
  2. similarweb.com

Paste your competitor’s website there, and it will show similar websites in the market. You can collect keywords from those as well.

By doing this, you can easily gather 1000–2000 topics.

“Skincare” is just a seed keyword, but there are many related topics people search for.

To find them, go to a website called Answer the Public and enter your keyword. It will show many related queries people are searching.

Repeat this process for other topics as well:

  1. Use Google autocomplete
  2. Check competitor websites
  3. Scrape their keywords

This will complete your second part of keyword collection.

Step 5: Categorize Keywords (Low, Medium, High)

Once your list is ready, the next step is to categorize keywords.

Divide them into three parts:

  1. Low difficulty
  2. Medium difficulty
  3. High difficulty

You can use tools like:

  1. Ubersuggest
  2. Ahrefs Keyword Explorer
  3. SEMrush
  4. Moz

Check:

  1. Keyword difficulty
  2. Search volume

Then categorize:

  1. Difficulty 0–30 → Low
  2. Difficulty 30–60 → Medium
  3. Difficulty 60–100 → High

Remember this as Low – Medium – High.

Step 6: Start with Low Difficulty Keywords

Always start with low difficulty keywords. This increases your chances of ranking faster.

For a new website, checking search volume is not necessary in the beginning. Your goal should be to build topical authority.

Write as many topics as possible.

If a keyword has:

  1. 0 volume → still write
  2. 10,000 volume → still write

The focus should be on covering all researched topics, especially those with low difficulty (0–30).

Final Thoughts

This is how you can do keyword research for a new website without buying any paid tools. Everything can be done for free.

Many of the tools mentioned offer limited free trials, but if you use them smartly (even with new users), you can generate many keywords easily.

There are also many AI tools available now that can help generate hundreds of keywords, which we will cover in the next video along with other important aspects like establishing your site.

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